The Initial Workshop

Custom made jewelry for man and woman
Web & eCommerce
Project Manager, Engineering Lead and Front-end Developer

About the client

The Initial Workshop is a Mexican manufacturer and commercializer of custom made jewelry and accessories for man and woman. Clients are able to choose from more than 100 different combinations of characters, material, color and stones to make their accessories unique. The Initial Workshop is based in Mexico City, and was looking to enter the digital market with a strong presence and an online store that could allow clients personalize their piece to fit their taste. Additionally, clients are able to submit their custom designs for items that do not exist, but can be manufactured for them.

The project

High personalization in an eCommerce can be a bit intricate. After careful research, we used Shopify as our starting point and extended the platform's limitations ourselves. I worked as project leader, manager and engineer for this project, following my creative partner's design and ensured that the features that the client needed worked perfectly. I included more than 3 different existing applications to the store and wrote some of the store's feature myself in Liquid. The store works with multiple currencies and thanks to the SEO recommendations we provided, it holds a very strong position on search engines. Providing the amount of personalization required was complex to say the least, but we were able to create a robust, beautiful and reliable online store.

David Azar

New York

Engineer & Creative Technologist

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